e.l.f.Soft Glam Foundation, Medium Coverage, Long-Lasting & Buildable Foundation For A Smooth, Satin Finish, Vegan & Cruelty-Free, 60 Rich Cool

e.l.f. Soft Glam Foundation, Medium Coverage, Long-Lasting & Buildable Foundation For A Smooth, Satin Finish, Vegan & Cruelty-Free in 25 Light Neutral goes on smoothly.I'm freckled, and while it doesn't completely cover freckles, you can easily add a more for a nighttime look without looking like cake. Vegan is an added plus for Alpha-Gal. Excellent price.

If you’re looking for a foundation that doesn’t make you look cakey like not too heavy on the skin this is the one for you! It’s light weight it gives great coverage and gives this beautiful look on the skin! I love it and I love Elf cosmetics! So affordable and great product for $8!

I recently surprised my wife with the e.l.f. Soft Glam Foundation in shade 34 Medium Cool, and she absolutely loves it! As someone who values both quality and ethical beauty products, she was thrilled to receive this vegan and cruelty-free foundation.According to her, the foundation provides just the right amount of coverage for everyday wear, offering a smooth and satin finish that enhances her natural beauty without feeling heavy. She particularly loves how it evens out her skin tone effortlessly, giving her a radiant glow throughout the day.The shade 34 Medium Cool turned out to be a perfect match for her skin tone, blending seamlessly and providing a natural look. It's clear that e.l.f. paid attention to detail in formulating a shade that complements a variety of complexions.Additionally, she appreciates the foundation's longevity, as it holds up well throughout her busy day without requiring frequent touch-ups. This has made it a go-to choice for both work and social occasions.Overall, the e.l.f. Soft Glam Foundation has become a staple in her makeup routine, thanks to its quality, effectiveness, and ethical standards. It's definitely a gift that keeps on giving!

ELF has done it again. ELF gives us luxury tier quality at mid price range. I really like this foundation. It is super easy to apply. Goes on smoothly, is not cakey, great shade ranges, and lasts over 12 hours and so for those with over 10 hour shifts, this is the foundation to use. You wont even have to touch up. Yet it is not cakey, nor overdrying. I am super impressed.

I love the affordability of all the Elf products and the amazing quality. This foundation has just the right amount of coverage and is beautiful on the skin. Not too matte and not too glow. I definitely recommend.

Took a chance on this foundation, because at this price, why not? I think it is the best foundation I have ever used. I have blushy fair skin, lightly freckled as well. I like a foundation that washes out the ruddiness, but doesn't look heavy. I took a shot at 13 Fair Neutral, and it was first time lucky. First off, you need very little, a small dab goes a long way. It has great slip and it's easy to build coverage in the places you need it. The finish is soft, not dewy, but not matte either. It does not settle into fine lines and wrinkles. I didn't bother with any powder as is my usual practice, because I did not need it. I also didn't need any additional concealer. I've only used the e.l.f eye pencils and this product so far and they were both massive winners, so I'll have to check out whatever else might suit me.

I really like the way this looks like your natural skin, but better. It's buildable coverage, but not too much. It's perfect for more mature skin as well (I'm 61). Leaves skin looking and feeling refreshed and healthy. Not scented which is nice. Very natural looking. Stays on all day for me but I haven't tested it out while being active, like hiking, etc.

This has great coverage and a little goes a long way. I apply it with a damp blending sponge and it looks great, feels very light, and seems to last a while, especially with an elf primer underneath. That being said, it’s not my favorite ever, and it can be a little thick.

Very nice

Den är utan tvekan en av de bättre foundations jag haft. Lätt att applicera, ser inte pudrig ut och håller hela dagen.Dessutom är priset svårslaget.

hele fijne foundation , dit blijft mijn merk

A more affordable foundation than I have used in the past, but ELF Soft Glam does not disappoint.Color match was perfect. Coverage is medium but buildable. One application is enough for me. I live in a hot climate. Feels really light weight once on, and the finish is amazing. Very skin-like. I didn't get the primer, but I will order that next time.Highly recommend ELF for being reasonably priced, very good quality, and cruelty free and vegan. Top marks.Also, big thumbs up to Amazon customer service. They were amazing too.

Cakey and dry finish. Disappointed.. Other ELF products is great but this one I do not recommend.