The SaaS Playbook: Build a Multimillion-Dollar Startup Without Venture Capital Paperback – June 16, 2023

I've been following Rob's W.'s podcast for many years, just waiting for the courage and timing to start my own SAAS. I finally jumped in late last year and over the last 6+ months, I'm finally ready to go to market. I heard about this book from his podcast; crammed it; and immediately started applying the wisdom. Some great nuggets of knowledge are included, particularly around pricing, metrics, and mindset that stood out the most. My only critique is that It's a bit light on the "how" when it comes to marketing and lead gen, but there are tons of specific books for that already.Highly recommended + his private slack group if you are thinking about or already doing your own bootstrapped venture.

The details are very valuable. First ~20% of the book is story fluff, but the rest is very valuable. It's worth a read if you're looking to scale a medium/large SAAS business.

A book that did not overthink a fairly complex area. I just finished reading after running a SaaS startup for 7 full years, and despite I was supposed to make all my mistakes in this timespan I still found it informative. Even if you think you know everything, Rob gives you an excellent summary. If you are just starting, it is a must-read.

This book was very comprehensive. We are int he process of building a SaaS business, and this book covered all of the considerations and questions we are currently working through. It's a helpful resource and guide that I will keep close to my desk through the journey of building the business!

The book is an easy, conversational read. The concepts are very clearly explained in a way that makes it possible to create a plan, and most importantly, believe you can do it! I have the audio book AND a hard copy which I refer to regularly. Thanks, Rob!

I've been through over a dozen 0-to-1 product launches with maybe 3 real successes. This book captures a lot of what was behind the ones that went well, adds a lot of clarity, and puts it in easily digestable form. For whatever I thought I knew, Rob Walling has cast it in a light that makes the key ingredients of SaaS success clear to think about and accessible to act on. The SaaS Playbook is an easy read, is clearly rooted in applicable experience, and is all advice you can act on today. Bravo!

As someone passionate about startups, I can confidently say that "The SaaS Playbook" is the best book (out of 10) I've read this year. If you're planning to build a SaaS startup, this book is an absolute must-read. While you may still want to consult other foundational texts like "The Startup Owner's Manual" or "The Lean Startup," "The SaaS Playbook" stands strong on its own or as a complement to these well-known guides. The book covers essential strategies and insights tailored specifically for SaaS businesses. It addresses critical aspects of building a SaaS startup, offering practical advice and actionable steps.Although some phrases may feel familiar—such as the idea that A players work with A players and that employees are like a sports team, not family—"The SaaS Playbook" remains an engaging and informative read. It combines tried-and-true wisdom with new perspectives, making it an invaluable resource for anyone serious about succeeding in the SaaS industry. Highly recommended!

We live in exciting times, when it's possible for individuals to start an online product business with limited resources and grow it to significant recurring revenue. It still takes significant effort and perseverance to be successful though, and the ability to learn through constant experimentation and determination.While there is a lot of information out there about running B2B SaaS companies, a lot of it is not universally applicable to smaller, bootstrapped companies. Rob fills this gap with this book, which is filled with nuggets of wisdom gained from many years of being an operator, then investor in many companies in this space.As a founder of a B2B SaaS company myself, I found myself nodding constantly in agreement while reading this book. Rob does an excellent job of providing actionable insights that should shortcut your path to profitability and overall success as a company. I wish I had access to a resource like this when I first started, saving myself several years of floundering around before figuring things out.If you are interested in starting a B2B recurring revenue business, or are already running one - you owe it to yourself to get this book and consume it as early as possible.