e.l.f. Lash It Loud Waterproof Mascara, Volumizing Formula For Mega Lashes, Creates Fuller & Bolder Eyelashes, Vegan & Cruelty-Free, Black

My E.L.F journey began by being sent some samples and I absolutely fell in love with this line of products. To the point, I’ve switched to use them exclusively. Not only do their products work better than expensive brands, they are AFFORDABLE! I’ve tried 2 types of mascara from them - best ever! If you haven’t tried products from this company, you must! You’ll be happy that you did.

Love how this looks on my lashes. Formula is very heavy. I do clean it a little against the bottle to remove excess product, otherwise, my lashes will look clumpy. I have found this works perfectly.

Its great for the price point - this is the mascara I just throw in my work bag or when I don't care to lose it. It stays on all day and comes off easily with a makeup wipe.

It's ok. Seems partially dried up in the tube. After several coats my lashes looked good enough for grocery shopping.

Where do I start - I just love this mascara! I have thin, short lashes and I'm in my late 50's. Mascaras just don't work like they used to for me. I've tried almost every brand there is, from dollar store to high end. Almost all of them end up going home with my daughter lol. This, however, I am not giving up! ELF Lash It Loud Mascara is amazing! It isn't clumpy, it isn't "sloppy" or clumpy. I love the shape of the brush, it lengthens every little lash! It stays on all day until I wash it off. I do want to say I've used this alone and love it, but when I'm going out and want more of a glam look I layer it with L'Oreal Lash Paradise Primer and the L'Oreal Lash Paradise Mascara, Sheglam Flutterwink Mascara, and Maybelline Lash Sensational Luscious and wow! My lashes are long and lush and beautiful! The picture doesn't do this combination justice but it was the best I could do with this phone lol

does not burn the eyes, good color, good price

Bad mascara! I normally love Elf products, but this mascara is awful. It leaves mascara on my eyelids all day long! The first day, I thought maybe I put it on too thick, so the second day I went lighter and even tried to dry it with my hair dryer to keep if from coming off on my eyelids, but that didn't work either. My lashes are literally getting stuck to my eyelids. Not a good look.

Product was flaky coming out of the tube, and did not apply well. Also did not last more than a couple of hours before it was coming off, flaking, smudging, disappearing off of my lashes, without any sweating or water activities involved.