Ash Blonde Hair Dye with added Plex Hair Care Conditioner, Permanent Hair Colour with Cool Ash Hair Toner for Blonde Hair, Vegan Hair Dye, Cruelty-Free - Smart Beauty Hair Colour (Pack of 3)

I'm on a journey to get my hair healthy again as it had started to go thin due to menopause. I used to bleach my roots every 8 weeks or so in order to have bright fashion colours ( pink/ purple ) , and with doing this a lot of hair at the nape of my neck and around my hairline had broken off.Since having ditched the bleach and the broken parts now growing back in nicely my hair was starting to look a bit drab as I have lots of white hairs at the root ( about 4 inches worth ). I was just using my usual semi permanent colours, but after about 3 washes the white hair was popping through again and sticking out like a sore thumb.I spent a good deal of time looking for purple colours on Amazon that cover grey/white hair. And I came across this one which is permanent. It's not going to do as much damage to my hair as bleach will as it is a conditioning based permanent dye so I'm so happy that I can now carry on having purple 💜 hair without struggling on how I'm going to cover my white hair and risking more damage to my hair.This hair dye is absolutely amazing, it is thick in consistency as it is a conditioning based permanent hair dye so trying to squeeze it from the bottle once mixed is hard work so next time I will put it in a bowl mix it and use a brush.The colour came out even all over and my hair didn't feel dry after so I'm happy that I am not doing damage to my hair.Highly , highly recommend this dye it is the best!.Update after having washed it 3 times , the colour has faded but it's still really vibrant and such a beautiful colour. I did find that the colour faded a lot more quickly than other permanent hair dyes do , as the vibrancy normally lasts a lot longer with other brands , but it faded to a nice lilac colour after about 6 washes , I wash my hair once a week for reference, so if you wash your hair more often then the colour will fade a lot quicker.

Beautiful colour, very vibrant when first applied, fades like a semi permanent rather than a box dye.

Washes away in 1-2 washes, beautiful colour for a few days, but unfortunately a waste of time and money. Also, more damaging that other colours, hair started breaking more after this.

My purple hair looks absolutely stunning! The multi-tonal shades give it a vibrant and eye-catching appearance. Whether you’re rocking this color for a special occasion or just because, it’s clear that you’ve made a bold and beautiful choice. Keep shining with that radiant purple! 💜🌟.I recently tried this best purple hair dye on the market, and I am absolutely thrilled with the results. Let me share my experience:Coverage: If you’re like me and have some pesky white hairs, this dye has you covered—literally! The coverage is superb, seamlessly blending those stubborn strands into a vibrant purple canvas.Color Brilliance: The moment I rinsed off the dye, I was greeted by a burst of color that left me in awe. The shade is not just purple; it’s a wonderful, luminous purple that catches the light and turns heads. I was complimented many times for my hair.Long-Lasting: It’s been weeks since I dyed my hair, and the color is still as intense as ever. No fading, no dullness—just pure brilliance.In summary, this purple hair dye is a game-changer. Whether you’re looking to make a bold statement or simply want to refresh your look, I highly recommend it. Say goodbye to lackluster hair days and hello to a radiant transformation!Rating: ⭐⭐⭐⭐⭐Exceptional Service and GenerosityI recently had the pleasure of interacting with the seller on Amazon, and I must say that their customer service exceeded my expectations. Despite a minor hiccup with the initial order delivery, they went above and beyond to make things right.Not only did they promptly address the issue, but they also surprised me by sending a second order as a free gift. Their gesture of gratitude for my continued patronage was truly heartwarming.The seller’s communication was impeccable throughout the process. They were attentive, understanding, and genuinely committed to ensuring my satisfaction. It’s rare to encounter such dedication in today’s fast-paced world of online shopping.I highly recommend this seller to anyone seeking exceptional service and a touch of generosity. Thank you for turning what could have been a frustrating experience into a delightful one. I’ll definitely be coming back for more!Rating: ⭐⭐⭐⭐⭐

When you first dye it it's amazing and really vibrant, however the colour doesn't last at all. I think two washes max and it's gone. I wash my hair once every five days and have used multiples semi permanent and permanent dyes. This is definitely not permanent

Not used this product before but I have been dying my hair for 30 years so here's my take. The process is similar to most permanent dyes. The developer bottle is slightly too small to allow for good mixing of the colour and developer. The mixed product is considera thicker than most permanent colours so there was no dripping. The colour payoff is really good and my hair is super soft. I don't know how long it will remain this vibrant but will definitely buy again. I will use a mixing bowl and brush next time though as the applicator bottle is just too small.

Only use if you really want to go well red . Bit strange to use but feels good after . Might be bit red for me lol x

Realy like this, colour is vibrant and doesn’t harm my hair