Principles of Logo Design: A Practical Guide to Creating Effective Signs, Symbols, and Icons

Amazing understanding of this type of graphic design. Well recommended.

Excellent book, well written with some fantastic guidance and theory.

I loved this book that much, I finished it in two days, the information is well broken down and easy to digest. It’s explained well and will really help me in my 4th year at university!

The is a wonderfully designed book, incredible thorough exploration of logo design. Very much to the point about the subject and would recommend to any designers who want to sharpen their logo skill.

Excellent considerations and analyzes about logo design, as a designer for over 40 years I was surprised by the similarity of what I think. It's worth it for anyone who wants to be a good designer.

This book is so well designed! The information is well detailed, with all the steps of creating a logo, as well as styles and tips on how to improve your designs

This was really dull and inspirational, and so basic. I barely got anything new from it and don't understand how it is rated so highly.

George Bokhua is a well known graphic designer and I've taken a number of his courses on Skillshare to refine my logo design skills, so I had high expectations of this book. Bokhua applies his modern minimalist approach to logo design to the structure of Principles: it is clear, clean, and there's nothing superfluous that would distract from the core understanding of that which he is explaining. The type is big, the copy to the point and brief, and the illustrations likewise are large and given room to breathe on the page, inviting the reader to actually take time to contemplate the words and marks on the page. The book is nicely divided into general concepts, taxonomy, effects and visual rules, the design process, and presentation. It ostensibly feels geared towards novices - and I do recommend beginners pick this up before you go out and buy Logo Modernism or Los Logos etc - but I've been using it as a good grounding tool when I need a shot of direction or inspiration. In terms of production, it's very good and I like the paper thickness and choice of paper color - an off white, almost cream. From a user experience perspective, it's a really nice thing to hold in your hand. Definitely recommend for all kinds of designers.