Asking Questions: The Definitive Guide to Questionnaire Design -- For Market Research, Political Polls, and Social and Health Questionnaires 2nd, Revised Edition

I had to purchase this book for a survey methodology course. I found it very helpful and it is my go-to for any survey questions that I have. It's well-written and very easy to understand. I think it would be useful for both novice and expert survey methodologists.

A bit of a dry read... but you will learn everything you ever need to know about survey design. After my survey research class, I decided to keep it in my collection as a reference material. I even lend it out to some of the Research Assistants in my office to get them familiar with survey design.

This is a very useful book especially for grad students who might need to develop and design their own surveys or scales. I really enjoyed this book as its' always my go to book for research etc.

A good reference for the field professional. I use this and other tools as triggers to stimulate my creativity when designing data collection instruments. An excellent how-to & how-not-to for novices.

I had to buy it for school. it is ok, not any out of the typical book for that matter.

This book is essential for social research. It is easy and functionally to read it. I recommend it to buy in kindle store as I did.

First 20 pages of the book were torned. Every time I open the book, I feel like not reading it.

Its a textbook for my class on survey questionnaire design. It is a very good textbook. It is easy to read and concepts are presented in an accessible manner. It works better if you read it with other research on question wording and cognitive interviewing etc...I received the product on time, and in good condition.

Livro base para se fazer um survey de qualidade!! Achei o livro muito bom, com muitas dicas interessantes. Compensa muito!

Very useful.