Introduction to Search Engine Marketing and AdWords: A Guide for Absolute Beginners Paperback – Import, 19 July 2017

For an AdWords beginner, this book is a great tool to help you get started. However, if you have taken any of Google's AdWords online certifications, then this will seem like more of a basic review than anything. I have completed several of the certifications offered by Google, and am somewhat familiar with the AdWords platform, so this book was a basic overview/review for me. However, if you have never touched AdWords and want to get started, this book is a great place to start. Once again, as I have mentioned on several other of this authors books, I believe the price is far too steep for the content included. However, if you're looking for a book that highlights all of the most crucial bits of info without going into so much detail that you become confused or discouraged, the price for the added convenience may be worth it. Overall, I'd recommend this book to students in college or small business owners who are looking to start an AdWords campaign but have no idea where to begin.

A great book for the beginner to learn about search engine marketing and using AdWords. I bought this for my web design class students to use in class. This takes the student step by step through the process of getting certified in AdWords.

Its an easy read, and gives the reader an idea of what its like to create an ad campaign. Following along and creating an ad definitely helps better understand the material. Would recommend if you are a beginner to Adwords.