L'Oreal ParisEverPure Ultra Pigmented Anti Brass Purple Rinse-Out Mask for Bleached, Blonde or Highlighted Hair, 3 Ounce

Surprised how highly pigmented this stuff was for the price, it works amazingly well!

I'm a highlighted blonde that lives in an area with hard, mineral-rich water. It's a nightmare for my hair. I absolutely love these little purple conditioner treatments from L'Oreal Paris and having been using them for several years. They have been a lifesaver! The 'EverPure Ultra Pigmented Anti Brass Purple Rinse-Out Mask' is designed to be a single-use, but I'll admit to stretching the tubes into a couple of uses. This mask is ultra-rich and hyper-pigmented. The first time I used it, I was worried it might tint my hair purple, but I had nothing to fear. It does, however, work very well to reduce brassy tones. It also has a lovely scent that I'm really into. This stuff is awesome. I appreciate that this mask is ultra-pigmented and DARK purple—when I use one on my hair, I'm confident that it's actually doing 'something'. It conditions deeply and rinses clean. I haven't had this stain my tub, however I do make a point of washing any purple spots off the tile, glass and shower curtain—just in case. I love this product and buy it regularly. Highly recommend!

These are a great value for the money, but did not gone as strongly as other products I’ve used like Kerastase’s purple toning mask or Olaplex’s purple shampoo. I was able to get several uses per tube and have very long hair past my shoulders down half of my back. I found it softened my hair as well. I think this works better for those with hair that is lightened more, if you have dark blonde hair or dark highlights I don’t think it would be as useful as it is for those with lighter bleached hair. I did not find the smell overpowering.

For once! A product that delivers. My brassy hair is looking so good, I just bought my second package of three EVER PUReE single used tubes. And I highly recommend this product.

I have been using L'Oreal ever pure purple shampoo for months now and have been really happy with it. I figured I'd try these masks to see if they would help get my hair a little brighter and softer. I have only used one tube and left it on for the recommended 5 minutes. It turned my grays and light blondes purplish. It also didn't seem to hydrate my hair like I'd hoped. It left a purple residue on my hair and scalp too even though I washed it out thoroughly. It smells nice though.

My natural color is a very light ash brown, and I have highlights that are as close to platinum as I can get, which varies now that I'm doing it myself. As is typical, the bleached parts of my hair are much more porous. I have used countless purple and toning products over the years and depend upon them to cut occasional warmth or brassiness. Anyone who uses purple conditioners, leave-ins, or shampoos knows that occasionally you'll get one that will just deposit way too much color, or you'll get no toning at the roots where you need it, while your highlights turn out lavender. The bleached bits of your hair are often way more responsive to color depositing products and that's always my fear when I try a new one. So I was pretty thrilled with this product which does not do that, but leaves a perfect beige tone and unifies any color or tone disparities between my natural color and the parts I have lightened. I also expected that I would need to add a deep conditioner after using the toning mask, but it wasn't necessary – this product leaves your hair so silky and smooth that adding a conditioner would be redundant. With the mask alone I find no need to add other purple products to the lineup – no purple shampoo or conditioner, and no need to follow up with purple toned leave- in products. It's just a perfect one and done product, and I'll be using it consistently going forward

I receive compliments on. Y hair color every time I use this product. My hair has blonde highlights when I use this product weekly and all brassy tones are gone.

The media could not be loaded. This review is specifically for the “ultra pigmented purple mask” tubes but I do use the entire line of shampoo and conditioner product.I absolutely love the mask! I have tried so many purple shampoos and treatments and drops but this mask treatment is the best so far.I have hair down past my waist so I wasn’t sure if one tube would be enough but I made it stretch! I showered with purple shampoo and wrung my hair out as best I could in the shower before applying this from root to tip. Essentially I used it in place of conditioner. I tried to really massage/work it into the strands and proceeded to shower as normal while leaving this in my hair. I would say it was probably left in longer than the recommended 5 minutes but I don’t see any purple hue left behind—just an icier shade of blonde 👱‍♀️Typically when I detangle my hair in the shower, I do it as I am rinsing out conditioner and I have to battle with the knots but this made detangling a breeze and I was honestly surprised at how easily I could run the comb through my wet hair!The before and after photo I posted is after only ONE treatment/tube!I HIGHLY recommend this product and will continue to use it once per week for as long as I am blonde!I hope you find this helpful! 🙂