The Spotify Play: How CEO and Founder Daniel Ek Beat Apple, Google, and Amazon in the Race for Audio Dominance

Es un libro muy tedioso por todo lo que conlleva la historia de Spotify, sin embargo los autores logran desarrollar muy bien la historia de este Start-Up y asi aprender un poco.

This book is not a 'puff' piece as noted by another reviewer.This book is a very detailed account, from an outside perspective that offers many inside out stories.This book has it highs and lows, but let me be clear there are a lot more high than low.This book is not only interesting it is deep.Lastly, this book is about grit, determination, following your dreams and effort and that is why I gave it a review.peace,t

I received this book specifically to write a review. That said, I try to be open and honest in all my reviews..The book is not what I expected. Based on the editorial release and dust jacket, I was expecting a modern day robin hood who took down the evil music empires.Instead, we are given a portrait of Daniel Ek, Swedish founder of Spotify. Our story starts when Ek is making a desperate gamble to take over music streaming in the USA.Opposing Ek's "free streaming" model is none other than Steve Jobs, Mr. Apple, who has a lock on the market with his combination of iPods and iPads and iTunes.Ek tells his colleagues that Steve Jobs called him to breath into the phone.You are left to believe that this, and many other incidents in the book, were fictional and based almost soley on the overworked imagination of the somewhat "off kilter" Ek.(Just to be transparent, the authors did not interview Ek or his Spotify associates to write the book. Their extensive research is based on poring through the public records and on-line fora.)I like that the book does not sugar-coat things. Ek is portrayed as someone interesting, but not a chap you would want over for dinner or date your daughter.He had some good ideas, but he was also self indulgent, could be abusive in relationships (personal and business), and was willing to push very hard to get what he wanted.The book glosses over this point a bit, but does mention it. Ek has seminal in establishing a system where new music is essentially a free service, and it eliminated the small and middle markets for up and coming musicians.You might not laud Ek after reading this book, but you will understand him better.

A comprehensive look at how Spotify's model managed to achieve a music platform that up to that point had seemed rather impossible-- and beat out huge competitors like Apple (not to mention Spotify's play in podcasting that came next). The authors clearly did their homework, had really impressive access to history and sources, and report from an honest and objective angle. I hope they continue to follow Spotify's strategy and that they're able to update/bring fresh info to future editions. Recommended reading!

I used them for my podcast, but they bought Riverside and podcasts go through them. I am having trouble with that. Looks like I am looking for a new podcast hosting site, it needs to be very easy.