From Individual to Empire: A Guide to Building an Authentic and Powerful Brand

If you're a media influencer or thinking about becoming one, read this book!!! Laura Bull has the experience and know how to set you up for successful, personal branding. You can tell that her experience helping brand several successful, music personalities is definitely a key asset. She delivers practical advice without a lot of jargon, uses clear concise language in her explanations and provides excellent examples. She also provides helpful resources and exercises to help you work through the branding process. I really like that with the purchase of the book, you also get special access to more tools and information on her website. There are a lot of branding "experts" out there but I'm learning there is a big difference in creating brand identity for an inanimate product vs. a person. She talks about these differences and really gets you to think about what it's going to take set yourself up for success. This book makes the whole process of building a brand identity feel very approachable. Not that it's not going to take some time, thought and work but the process doesn't seem overwhelming now. I'd say this is a must read for anyone who may be thinking about becoming an influencer, or already is and needs help clarifying their brand id or rebranding.

This book was an impulse buy and I'm so glad I went for it! It showed up just at the right time. I have personally discovered how much a lack of a strong brand can hurt a product. Just a good product is not enough if it doesn't have emotional resonance. A strong brand creates emotional resonance. Laura's book is friendly and interesting to read, and at the same time, it really helped me become comfortable with having a clear brand, being excited about it and shaping my business around it.

This is the best book I’ve read regarding social media and building influence. I’ve been through so many books searching for the information provided in this one. This book dives deeper than the many social media books I’ve read, as most of them are very shallow and give common advice that you probably already know. This is the only book I’ve read that gives the full snapshot of what it takes to become a thriving influencer...both mentally and strategically. On top of that there’s several exercises laid out in an easy to follow manner that will help you create a strong foundation.

This book not only provided meaningful insights on distinguishing yourself in a hyper-competitive marketplace, it also provided workbooks and other practical materials for crafting your message. If you're looking to influence any audience, you need this book!

A great read! I highly recommend this book. I can’t wait to put these ideas into effect in my life.

Reading this was like talking to a knowledgeable friend looking to help you grow and avoid pitfalls along the way. I appreciated her candor. Easy read. Great imsight.

I hate the term "influencer". Laura Bull has convinced me that the term "influencer" is not a swear word or a negative connotation. Laura clearly explains how important the brand is to a person to gain respect and authority - not simply popularity. I love the concept of the Brand Matrix.

My aunt gifted me From 'Individual to Empire' for Christmas, knowing I was getting ready to launch my very first personal brand / website. This book brought different perspectives to me that I hadn't thought about. It triggered areas of my brain that probably haven't been used in a while. The book came with workshops and exercises, which were very helpful when putting the new knowledge to work. Now, with confidence, I can say I am ready to launch my website.As a profoundly deaf accessibility advocate, I also want to thank Laura and her team for making this an accessible and inclusive experience.PS: This book was so well done, I even became an amazon affiliate so I could refer this book to my network. Excellent job to everyone involved!

I was looking for a book on personal branding, recently, and then remembered that I’d purchased Laura’s book at the recommendation of a friend on Instagram.It did not disappoint!Laura’s Brand Matrix helps you identify your strengths, and walks you through the steps to create your own Brand Statement.Each chapter gives you some quick action steps to help guide you through the process.I did get a little stuck in the process, but that was remedied after I downloaded the supplementary materials from Laura’s website.Overall, I really enjoyed this book, and feel a lot more clear on my brand, and my purpose.

Awesome advice for starting your own business!