It CosmeticsCelebration Foundation Illumination - Full-Coverage, Anti-Aging Powder Foundation - Blurs Pores, Wrinkles & Imperfections - 0.3 oz

I’m 57 years young and this is my go too. It looks like I’m not wearing makeup. Looks natural with a tint of sheer. Not overkill.

This compact foundation has a gorgeous finish and is not drying or cakey on my winter skin. I greatly prefer powder foundations for portability and convenience and reapplying. I would describe the coverage as medium, which is about the highest you are going to get from any powder foundation. My bar for “full coverage“ is KVD Lock-It.I was frustrated to realize it does not contain SPF, because it was a top search result for ‘compact foundation SPF.‘ I should have paid better attention, but because IT does have SPF in a lot of their makeup, I missed it. Either It Cosmetics should stop targeting this search term for this product or Amazon should stop matching it.Even though I bought it as something to be used for “topping up” sun protection, I’m keeping this because it’s my fault and it is an excellent product that does what it says.

Great coverage and doesn't dry your skin

I've used IT Celebration Foundation Illumination powder foundation for several years but this was the first time I ever ordered it on Amazon. My aging, dry skin loves this powder - it's the only powder foundation that does not dry out my skin or make me look even older. One of the pluses of using this IT makeup is that the compact comes with an IT makeup brush, which in my opinion are the best makeup brushes you can buy. HOWEVER, this compact from Amazon had a brush (see right side of photo) but it wasn't the usual IT makeup brush (see left side of photo) that has come with every previous compact of this makeup I've bought. The brush that was included is NOT an IT makeup brush. It's smaller and the bristles have a plasticky feel. I feel a little cheated.

IT has been a part of my makeup routine for years.

I have been using IT cosmetics for years but never this one. It has ways to help my skin.

I only use It Cosmetics. This powder foundation is full coverage and it lasts all day.

I love the feel, easy to use, natural looking. Coverage is great.