Schwarzkopf Keratin Color Permanent Hair Color, 10.1 Extra Light Ash Blonde, 1 Application-Salon Inspired Permanent Hair Dye, for up to 80% Less Breakage vs Untreated Hair and up to 100% Gray Coverage

Outside the salon, for at-home convenience, nothing beats this brand.Follow the directions carefully and the color and condition of your hair will be vastly improved!Lots of colors and shades to choose from if you do a bit of searching online.Very convenient; not messy.Color holds beautifully.I use Davines hair products for subsequent washing/conditioning.Very compatible.So satisfied with results.

New favorite box dye!! I’ve been using L’Oréal for years, but just wasn’t happy with it anymore.I used this to lift my brown hair to a medium golden blonde and it looks SO good. I love that it comes with a formula to protect your ends and to eliminate brassiness. Will definitely buy again!

Absolute love it. All needed items are included. No issues at all. Color is perfectly matching the expectations

This worked fairly decently, although you definitely need to leave it on longer than the instructions say.

Do not trust this hair dye. I bought their latest new color to even out my hair as my gray and white grew into my lighter brown. It has literally destroyed my hair. My hair is falling out and breaking. The color I picked had absolutely no red in it. I didn't have red in my own hair. Yet I came out with orange hair, i called the company and the woman told me to use an ash color to cover this. I did that it was just as bad and still red. Just not as orange. I was just about to go on vacation and was horrified with what I was dealing with orange hair. The woman again, told me to try using a darker ash brown, which wouldmake darker than what I had started with with wanting to level out my hair color in the first place. The Hair Salon in Georgia tried using toners to tone down the orange, which just made it a softer orange. But still orange. I ended up being forced to have them dye it brown, in order to try and cover some of it. But even then, the red is bleeding through. My hair is now breaking off and my hair. That is down to my waist. But on the sides of my head, it is only four inches long, dry and frizzy. My hair is totally destroyed, and it's falling out. I now have a bald spot on the back of my head with almost no hair. The company refuses to help me saying they don't know if I was bald to begin with. I would not trust these products. The color I started with, and the color that was on the box are nowhere near, where what the color is that ended up on my head with two different of their products. Use their die at your own risk.

I purchased apricot blonde.The natural color of my hair is strawberry blonde. I am 60 years old so from time to time the darker red comes in and some of the white hairs are coming in.So I wanted to brighten it up and even out the darker and lighter tones… While maintaining natural highlights.I did not want to have an orange head!I wanted to maintain the most natural look since I'm extremely light skinned.And this totally did the trick! The color is perfect! It's not far off from my natural… It's better.I think if you had gray hair or very very light blonde hair it might turn out orange. And if you have darker hair, I'm not even sure if it's strong enough to lighten it.But, if you're a redhead or a strawberry blonde and you want to even out your tones and brighten your color, this is definitely the one for you!The first two photos I added are the after. The third photo is the before.It is a subtle difference but much better!

We still missing the order with a different color

Have used this brand many times before however never Keratin Color ( extra light ash blond), the color is fine would like to find a blue based blond in this brand, waiting to hear back from them. The color mask that came with it was difficult to open, had to use a wire cutter, the smell was putrid.... awful why would any brand do this? It not the most economical box hair dye, it was when I first used it reasonable. Ultime has gone up exponentially since I started using it the blond shades r always more money & hard to get.